Home Care Marketing in Vancouver: How Agencies Get More Clients (2026)

How public home care works in BC, and where the gap is

In British Columbia, publicly subsidised home and community care is delivered by the regional health authorities. In the Lower Mainland that means Vancouver Coastal Health, covering Vancouver, Richmond and the North Shore, and Fraser Health, covering Burnaby, Surrey, Langley and communities further east. The health authority assesses a client and arranges services, which are often called Home Health.

In BC, 'home support' is the everyday term for help with personal care and daily living. Public services focus on assessed needs, and families frequently want more: longer visits, evenings, companionship, overnight care or help sooner than a public start date. That is where private agencies fit.

Use the local words on your website and on the phone. Say home support for private care, and Home Health when you mean the health authority service. Families trust an agency that speaks the way their case manager does.

Referral sources that matter in the Lower Mainland

The Lower Mainland is large and split between two health authorities, so referral work goes further when it is planned by area.

• Hospital discharge teams in Vancouver Coastal Health and Fraser Health sites
• Community health case managers who can mention private options when public hours are limited
• Independent and assisted living residences, where residents often buy extra support
• Family physicians and pharmacists in the neighbourhoods you serve
• Estate lawyers, notaries and financial planners who help families plan care

What Lower Mainland families search for

Families search for home support Vancouver, home care Burnaby, in-home care Surrey, dementia care at home and respite care, often with their city name. Many families in the region speak languages other than English at home. If your team offers care in other languages, say so clearly, and only list languages you can staff consistently.

Keep your Google Business Profile accurate for every area you serve, and be honest about coverage. Families in Langley will not wait long for a caregiver travelling from downtown Vancouver, so show the areas where you can staff reliably.

Paid channels and follow-up

Search ads work when the landing page answers the questions BC families ask: how private home support works with Home Health, what it costs in CAD, and how quickly you can start. Judge channels by booked assessments.

Respond within minutes and follow up the same day. Follow-up with families who contacted you is generally fine under CASL; ongoing marketing needs consent and an unsubscribe. BC's Personal Information Protection Act (PIPA) also applies to how private organisations handle personal information.

Also serving

• Burnaby: In the Fraser Health area, next to Vancouver; many families here compare agencies across both cities.
• Richmond: In the Vancouver Coastal Health area; if your team provides care in other languages, say so here.
• Surrey: One of the region's largest cities, in Fraser Health; state clearly which neighbourhoods you cover.
• Langley: Further east in Fraser Health; be honest about travel time and staffing.