Features
Willa is a marketing team, an intake coordinator, and a receptionist — purpose-built for home care.
AI Intake Coordinator
Willa calls every new web and Facebook lead within a minute, texts if they miss her, and keeps following up for 7 days. She collects care needs, hours, location, urgency, and funding — then scores the lead and books the assessment.
AI CMO chat
Ask Willa anything: 'How do I get 5 more clients this month?' She reads your real data and gives you 3 concrete actions to take.
Voice AI receptionist
Missed-call answering, qualification, and booking — so families never reach voicemail.
Pipeline + dashboard
Drag-and-drop pipeline (New → Contacted → Assessment → Proposal → Client), KPI dashboard, and weekly AI recommendations.
Reviews + referrals
Automated Google review requests after onboarding, plus a referral-source CRM so you know who actually sends you clients.
Meta Ads integrationBeta
Connect your Meta account, see spend / CPL / ROAS in one place, and let Willa recommend what to pause, scale, or test.