The Willa Journal
Home care marketing, decoded.
Field-tested playbooks for Canadian agency owners who want a steadier pipeline — written for CASL, PIPEDA and provincial home care, not borrowed from the US.
Canada9 min read
Marketing a Home Care Agency in Canada: The 2026 Playbook
How Canadian private-pay home care agencies find families — alongside provincial home care, under CASL, and priced in CAD.
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Canada8 min read
CASL and PIPEDA for Home Care: Following Up With Families the Right Way
What Canada's anti-spam and privacy laws mean for calling, texting and emailing families who enquire about care.
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Canada8 min read
Home Care Referral Sources in Canada: Hospitals, Care Coordinators and Beyond
Where Canadian agencies' best private-pay clients come from — and how to build referral partnerships that last.
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Integrations8 min read
How to Integrate ShiftCare with Willa: A Setup Guide for Home Care Agencies
Connect your ShiftCare account to Willa so every converted family becomes a client record automatically — API setup, regions, field mapping, and troubleshooting.
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