Home care marketing software
Marketing software built only for home care agencies
Answer every family inquiry, follow up in seconds, book the assessment, and finally see which sources produce real clients.
The short answer
Home care marketing software is a system that brings in family inquiries and converts them into clients. For a non-medical home care agency the three things that matter most are speed of response, qualification, and source tracking. Willa handles all three: it answers calls, texts, and web forms 24/7, replies to every new inquiry in under 30 seconds, qualifies the family on care needs, hours, location, and funding, books the assessment, and reports cost per lead and cost per client by source. Plans start at $349 USD a month with a 7-day free trial.
Why generic marketing software fails home care agencies
Most marketing tools are built for e-commerce or B2B sales cycles. Home care is different: the inquiry usually comes from an adult child in a stressful moment, often after hours, and the agency that answers first almost always wins the assessment. A tool that captures a form and emails you tomorrow has already lost the family.
- Inquiries peak evenings and weekends, when the office is closed
- Families call three or four agencies in the same hour
- Qualification needs care-specific questions: hours, ADLs, funding source
- Referral partners and paid ads have to be measured separately
What Willa does
Willa is an AI Chief Marketing Officer built only for home care. She works the whole path from first campaign to booked assessment, then reports what it cost you.
- 24/7 voice answering on your existing number, with warm, natural conversation
- Instant call and text follow-up for every web and ad lead
- Care-specific qualification and lead scoring
- Assessment booking straight into Google Calendar
- Pipeline from New to Client, with owner notifications
- Cost per lead, cost per client, and ROI by source
How it compares to the alternatives
Agencies usually piece together an answering service, a funnel agency, a CRM, and an intake coordinator. That stack costs several thousand a month, and the handoffs between the pieces are where families get lost. Willa replaces the handoffs with one system that knows the whole conversation.
Data handling and compliance
Conversations are stored per agency with row-level isolation, protected by HIPAA safeguards under a Business Associate Agreement that Willa signs with every agency, and are never shared between agencies or used to train public models.
Frequently asked questions
- What is the best marketing software for a home care agency?
- The best fit is software that answers inquiries immediately, qualifies families on home care specifics like hours and funding, and reports results by source. Generic CRMs cover storage but not speed of response, which is the single biggest driver of conversion in home care.
- How much does home care marketing software cost?
- Willa starts at $349 USD a month on the Growth plan, $649 on Professional, and $1,500 on Concierge, which adds a human strategist who reviews and optimizes the AI. Every plan includes the 24/7 AI voice receptionist, with 250 talk-time minutes on Growth and 1,500 on Professional. There is a 7-day free trial and no setup fee.
- Do I still need an intake coordinator?
- Most agencies keep theirs. Willa covers nights, weekends, and every call that arrives while the coordinator is already on the phone, then hands over a qualified family with notes and a booked assessment.
- How long does setup take?
- Most agencies are answering live calls the same day. You create an account, connect your phone number and Google Calendar, and Willa starts working on your existing number through call forwarding.
Keep reading
See what Willa catches in your first week.
No setup fees. Cancel anytime. No card charged until day 8.